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4 Tips on How to Choose a Real Estate Agent If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. Many people, however, make the mistake of choosing an agent based on commission and suggested listing price for their property. It makes sense that like many homeowners, you want to pay the minimum commission and get the highest price possible for your home. But these two factors are not what make a competent agent. So to find a competent agent, what criteria should you use? Here are a few guidelines that should be of help: Suggested listing price Concerning the list price suggested, it’s important to keep in mind that your agent cannot really know how much your property is going to sell for. To help you choose a sales price, they may show you some of their previous sales as well as current listings similar to yours. Ultimately, it’s up to the buyer to determine whether the price is right for them. So a good agent should provide you with a price range. Several factors will determine this range, such as current market trends, your property’s location, etc. The agent who suggests the biggest listing price is therefore not necessarily the best.
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It’s not always advisable to go with the agent who charges the least amount of commission. It’s possible, however, to find an agent who’s willing to work for less than their competition because you may be willing to send more business their way. The important thing is to shun agents who are either unqualified or desperate for business. Agent’s marketing plan Every agent needs the best marketing techniques and a decent advertising budget so they can expose your home to as many potential buyers as possible. A real estate agency with a large marketing budget will probably sell your home faster because of the wider exposure. So before you can hire an agent, ask them to show you’re their full marketing plan. this marketing plan must include important techniques like distribution to the top real estate sites, four-color flyers, a virtual tour for buyers, and incentives for brokers. Advertising in the local paper may also be necessary. The more the marketing tactics included in the marketing plan, the higher the chances of selling your home fast and at a good price. Experience and track record You probably want an agent who’s experienced and has a good track record. Ask the prospective agent to show you what properties they’ve managed to sell in the last year. Are some of the properties sold similar to yours, both in terms of price range and location? How long did it take them to sell the listings?