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How to Operate a Baby Boutique Business
It is an encouraging fact that the world’s population is increasing every year, which means that millions of babies are born each year, and when you are contemplating about putting up a business, this might be the opportunity you have been waiting for, which is putting up a boutique on baby’s clothes, toys, and other infant wares. Even if the economy isn’t performing well, parents will always look for a way to put out their money to buy for their children, most especially for a new baby. Therefore, a baby boutique is a promising venture, but must be carefully studied and planned before investing in it. The following steps might be helpful in providing you suggestions in operating a baby boutique.
Take a look and visit existing baby boutiques in your area and nearby places and find out what are their own unique niches and from that, try to create your own niche that is different from your potential competitors. You could sell organic baby clothing or second-hand baby items or designer baby brands and whatever it is, determining your niche will help you know what is your target market.
Coining the right name for your boutique must be directed to your target customers, like for example: if you plan to start an eco-friendly baby store, the name can be “Green Bundles of Joy.”
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Secure the necessary business permits to operate a retail business, such as resale permit, sales and use tax permit, employer identification number, and other prerequisites.
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Securing the right venue for your baby store must be based on convenience for your customers, on where your target market is also located and where there are not many competitors. If you choose to sell online, the following requirements will be needed: purchase a domain name, e-commerce solution package, web hosting, a shopping cart, editing software and design templates.
You also need a storage room for your baby inventory, so look for a small warehouse or a huge closet that is free from objects that may be harmful on your inventory.
Buying at wholesale price on your baby inventory can help you mark up your selling price.
It would help a lot if you be associated with a specialty retail association, like the Children’s Apparel Retail Association, so you can network with suppliers, get marketing tips and even gain new customers.
8. Promote your baby boutique using these promotional strategies: opening a social networking account, start a promotional blog, place ads on popular websites which are visited by expecting parents, give coupons to your local play groups and day cares, host-in store events for parents, like Lamaze or baby CPR classes.